Master of Integrated Innovation for Products and Services (MIIPS)

2022 - 2024

Carnegie Mellon University Pittsburgh, USA

GPA 3.67/4

Bachelor of Information Engineering & Media

2010 - 2014

Nanyang Technological University, Singapore

Second class honour, Government tuition grant

Diploma of Information Technology (Associate's Degree)

2010 - 2014

Republic Polytechnic, Singapore

Distinction, 3.75/4

Lead UI/UX Designer

Sep 2014 - Mar 2015

Tourism media Pte. Ltd.,Singapore

• Developing user interface for flight/hotel searches and real-time travel alert integration.
• Defining style-guide with Singapore brand elements for both website and mobile applications.
• Collaborating with tourism stakeholders to embed region-specific functionalities, Conducting user research mainly for South East Asia users.

Web Designer & Front end programmer

Dec 2012 - Aug 2013

Episcript Pte. Ltd.,Singapore

• Crafting exceptional user experiences for its industry-specific solutions(eg.,CRM).
• Conducting deep user research—interviewing clients and converting ideas into intuitive interfaces and other design documents
• Collaborating with developers and product teams, they ensure designs are feasible and user-centric, while testing prototypes to refine usability and align solutions with operational goals.

Senior UX Designer & Researcher

Feb 2021 - Dec 2023

W2E Solutions Pte. Ltd.,Singapore

• Leading strategic, user-centric design for smart energy solutions like the aggregator platform and lighting systems.
• Aligning UX with business goals and Southeast Asian contexts, designing intuitive dashboards and apps, collaborating with Panasonic/ESSCO.
• Conducting user research, convert stakeholder’s ideas into design documents, mentoring teams, and ensuring sustainability/regulatory compliance.
• Key outcomes: enhanced adoption, partnership success, and measurable energy/cost savings for regional users.

Senior UI/UX Designer

Apr 2018 - Dec 2020

Panasonic R&D Center, Singapore

• Craft intuitive interfaces for smart energy platforms (EV/DER monitoring) and lighting solutions.
• Research Southeast Asian needs to design role-based dashboards and residential app controls.
• Collaborate with Panasonic/ESSCO for feasibility/compliance, mentor teams on user-centric workflows, and design web/mobile UIs via human-centered metrics.

UX Designer, PM

Jun 2016 - Feb 2017

Green Koncepts Pte. Ltd, Singapore

• Designing dashboards to visualise real-time energy performance and integrating data insights for smart lighting controls.
• Managing conceptualisation process, conducting UX research according to business requirements, designing product wireframes and user flows.
• Collaborating with stakeholders to enhance usability of IoT features like fault management and indoor air quality monitoring.
• Making UX presentations to clients and helping start-up developing business strategy.

UX Designer

Sep 2015 - Dec 2015

Singtel,Singapore

• Conducting in-depth user research (interview internal teams/customers) to identify pain points/goals for digital sales platforms.
• Designing intuitive wireframes/prototypes for interfaces (product discovery, purchasing, support) to ensure easy navigation.
• Collaborating with developers, product managers, and sales experts to align designs with business/technical needs.
• Performing usability testing, gather feedback, and iterate to improve sales conversion rates and customer satisfaction.